Find out if Google Ads is the problem
When results drop, it is hard to know whether Google Ads is the problem. Our audit helps you check the account, rule out obvious issues, and identify what needs attention.
Understand what changed, and why it matters.
We deep-dive your Google Ads account, compare recent performance against historical norms, and separate meaningful changes from everyday noise - then give you a clear explanation of what may be affecting your results.
Know the moment performance breaks, not days later when the damage is already done.
A clear audit summary you can actually use.
Get a concise explanation of what changed, what stands out, and what may need attention - ready to review, export as a PDF, or send by email.
Summary page
Review the audit result in one clear view, including what changed, what looks unusual, and what to check next.
Evidence behind the findings
See the account data behind each recommendation, so you understand why something was flagged.
PDF or email report
Share the audit with a client, teammate, or decision-maker without sending them into Google Ads.
Review the audit result in one clear view, including what changed, what looks unusual, and what to check next.
See the account data behind each recommendation, so you understand why something was flagged.
Share the audit with a client, teammate, or decision-maker without sending them into Google Ads.
Start diagnosing performance drops today
Find out what changed, what’s outside normal variation, and what’s most likely causing the decline in your Google Ads results.
Get startedSomething changed in your Google Ads account. Find out what.
Performance drops are rarely random. Audit your account for wasted spend, tracking issues, search term drift, bidding problems, and campaign changes that could be hurting results.
"CPA suddenly increased?"Find the campaigns, keywords, or bidding changes pushing up acquisition costs.
"ROAS has dropped?"See where revenue performance has slipped and which areas need attention first.
"Budget is being wasted?"Spot spend going to irrelevant searches, weak traffic, or poor-performing campaigns.
"Conversions look suspicious?"Check whether tracking changes are making performance look better or worse than reality.
"Search traffic has drifted?"Catch broad match creep, missing negatives, and low-intent search terms.
"Bidding is not behaving?"Identify campaigns limited by budget, stuck in learning, or optimising toward the wrong goal.
Simple pricing for clear answers.
Run a one-off audit, recheck after making changes, or get unlimited Google Ads performance audits for your team.
Single audit
One Google Ads performance audit to check what changed, what stands out, and whether anything needs attention.
£99
- Deep Google Ads account analysis
- Historical performance comparison
- Signal vs noise review
- Clear summary page
- PDF export
- Email-ready report
Audit + recheck
Two audits, so you can investigate the issue now and check again after changes have been made.
£149
- Deep Google Ads account analysis
- Historical performance comparison
- Signal vs noise review
- Clear summary page
- PDF export
- Email-ready report
Unlimited audits
Monthly access for agencies, consultants, and teams that need ongoing Google Ads performance reviews.
Enterprise
- Deep Google Ads account analysis
- Historical performance comparison
- Signal vs noise review
- Clear summary page
- PDF export
- Email-ready report
Frequently asked questions
If you can’t find what you’re looking for, email our support team and if you’re lucky someone will get back to you.
What does the audit actually check?
The audit looks at your Google Ads performance in context. It reviews recent results, compares them with historical patterns, and checks for changes in areas like spend, conversions, CPA, ROAS, search terms, bidding, budgets, and tracking.
Will it tell me exactly what caused the drop?
It will show you what stands out and what may be contributing to the change in performance. Sometimes there is a clear issue. Other times the data shows normal fluctuation, external factors, or no obvious problem inside the Google Ads account.
What happens if nothing is wrong?
That is still a useful result. If the audit does not find anything unusual in the account, you can stop guessing and look at other possible causes, such as website changes, seasonality, market demand, pricing, competitors, or tracking outside Google Ads.
How is this different from looking at Google Ads reports myself?
Google Ads gives you the data, but it does not always explain what matters. The audit compares recent performance against your account’s own historical norms, highlights meaningful changes, and summarises the findings clearly so you do not have to dig through every report manually.
Does the tool make changes to my Google Ads account?
No. The audit is designed to help you understand what is happening before you make changes. It reviews performance and highlights possible issues, but it does not edit campaigns, budgets, bids, ads, or settings.
Who is this for?
It is for advertisers, founders, marketers, and agencies who suspect Google Ads performance has changed and want a faster way to understand whether anything in the account needs attention.